Head of Consumer Lines

Nov222024

senior-underwriting-executive-careers-page

Reaching Out To You: HL Assurance Pte. Ltd. (“HLAS”) is a licensed insurance company in Singapore since 2012 and a subsidiary of Hong Leong Financial Group Berhad (“HLFG”), a public listed company in Malaysia.

Main Responsibilities:

Reporting directly to the CEO, you will be responsible to

Lead the overall Consumer Lines strategy for the company through multi-channel distribution platforms including digital marketing, direct marketing, telemarketing and affinity partnership marketing.
Develop new business opportunities; perform market research and competitor analysis to position our campaigns competitively in the market.
Develop new and effectively engage existing partnerships. New partnerships should include but not limited to affinity brand partners and digital market affiliates.
Develop effective cross-sell and up-sell strategies via digital and telemarketing distributions.
Execute pre and post marketing campaign evaluations to measure the ROI of all marketing campaigns.
Manage advertising campaigns and marketing collaterals across all distribution channels.
Take ownership of the HLAS website. Manage and enhance digital channel optimization including, SEO/SEM, social media platforms, video marketing, email marketing, referral marketing and new digital channels for direct distribution.
Oversee customer service quality and service levels for both direct and intermediary enquiries.
Design customized products, from conception to implementation, targeting specific client segments.
Manage and continuously improve the company and affiliate/partner websites to ensure customer experience and sales conversion rates.
Become a key contributor to influence customer experience.
Lead the development of a loyalty program for policyholders.
Manage production budget/forecast and marketing costs control in line with the overall company budget.
Work in close collaboration with all sales & distribution channels to accelerate and influence effective marketing campaigns. Provide segmented leads to distribution to call center to support cross-sell marketing.
Prepare monthly activities and business performance reports for the EXCO.

Job Requirements :

University graduate in Business Administration, Marketing or related discipline
Minimum 5 years of relevant work experience and proven record in marketing project management
Good knowledge of digital / e-marketing tools and systems
Good understanding of the Singapore consumer market
Strong analytical, organization, leadership and presentation skills
Able to work independently and as a team player
Excellent negotiation, interpersonal and communication skills
Proficiency in MS Office

Other Information and Benefits

5-day work week (9 am – 6 pm),
Walking distance from Tanjong Pagar MRT
Attractive variable performance bonus, annual leave entitlement, outpatient and dental benefits, group hospitalization and surgical, personal accident and term life insurance, etc.

Your Career, Our Passion – COME JOIN US NOW!

Interested applicants, please forward your detailed resume, stating qualifications, reason for leaving each employment, work experience, availability, current and expected salaries to hr.career@hlas.com.sg NOW.

(We regret that only shortlisted candidates will be notified)