Marketing Creative Specialist

Nov252024

About Us

HL Assurance Pte. Ltd. (HLAS) is a licensed insurance company in Singapore since 2012 and a subsidiary of Hong Leong Financial Group Berhad (HLFG). As a member of the Hong Leong Group, we’re part of a leading conglomerate with diversified businesses across Asia, Europe, North America, and Oceania.

Position Overview

The Marketing Creative Specialist will play a key role in developing, designing, and delivering high-quality marketing assets and copy to support the company’s campaigns. This role is also responsible for creating and maintaining brand guidelines and supporting project management efforts when needed. The ideal candidate will have a strong creative eye, excellent copywriting skills, and a proactive approach to managing projects and deadlines.

Main Responsibilities:

1. Creative Design and Content Creation

Design marketing materials, including social media graphics, email templates, blog visuals, and landing pages.
Create compelling copy for ads, email campaigns, social media captions, and website content.
Develop and maintain the company’s brand guidelines to ensure consistency across all platforms.

2. Brand and Campaign Support

Collaborate with the internal marketing team to support campaigns, ensuring alignment with brand identity and marketing goals.
Assist in brainstorming, ideating, and planning for new campaigns and projects.
Proofread and edit marketing assets for accuracy and quality.

3. Project Management

Assist in managing timelines and deliverables for creative projects.
Coordinate with internal teams and external vendors (if needed) to ensure smooth execution of campaigns.

4. Reporting and Optimization

Track and measure the performance of creative assets to identify opportunities for improvement.
Assist in compiling monthly marketing reports.

5. General Support

Handle ad-hoc duties as required to support the marketing team’s objectives.

Job Requirements :

1. Qualifications

Diploma, Degree, or equivalent in Marketing, Design, or Communications

2. Experience

2-3 years of experience in a marketing role, with a strong focus on graphic design, copywriting, and branding
Experience in using Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Proven track record in creating engaging marketing materials for digital platforms
Basic knowledge of video editing tools is a plus

3. Skills & Competencies

Strong copywriting and copy-editing skills
Strong attention to detail and an eye for aesthetics
Strong team player who can work independently when required.
Project management skills to handle tight timelines and tasks effectively

4. Personal Attributes

Creative and able to think outside the box
Proactive, results-driven, willing to experiment
Collaborative mindset
Curious and always willing to learn
Adaptable to fast-paced environment

Performance Indicators :

Timely delivery of Creative Assets
Achievement of campaign and creative objectives
Audience engagement metrics
Meeting project milestones with minimal supervision and revisions

Reporting Structure :

Reports to: Head of Marketing
Direct Reports: NA

Other Information and Benefits

5-day work week (Mon-Fri, 9 am – 6 pm, 1 hour lunch)
Walking distance from Tanjong Pagar MRT
Attractive remuneration package, variable performance bonus, annual leave entitlement, outpatient and dental benefits, group hospitalization and surgical, personal accident and term life insurance, etc.

Your Career, Our Passion – COME JOIN US NOW!

Interested applicants, please forward your detailed resume, stating qualifications, reason for leaving each employment, work experience, availability, current and expected salaries to hr.career@hlas.com.sg NOW.

(We regret that only shortlisted candidates will be notified)